Historical Measurements

Door County is recognized on a regular basis by organization and media outlets as a wonderful place to live and visit.  We make the best-of-list for vacation and getaway destinations as well as attractions that include fall colors, fishing, and our small town vibe.

As with any consumer product or service, destinations must be marketed in order to obtain awareness and consideration within the mindset of potential visitors.  In order to compete we have to offer more: The vacation traveler needs to know what they can do once they arrive.  Destination Marketing is essential to attracting visitors and protecting Door County’s Tourism Economy.

We can tell you room tax is doing its job, but the numbers do a better job of reflecting the economics of tourism that are impacted by room tax funding.  Thank you for your role in collecting and remitting room tax to support the continued success of Door County's Tourism Economy and the Destination Marketing Program!

Historical Measurements 2009-2022