Tourism Works For Us: Why Destination Marketing is important
Recently we asked permit holders to participate in taking a survey to offer you the opportunity to share your insight as a property owner who collects and remits room tax in Door County. In our continuing effort to share the results of the survey, this week we’ll discuss how room tax funds destination marketing and who benefits from it.
TOURISM WORKS FOR US: Why is Destination marketing important and why should ROOM TAX fund it?
While some visitors are drawn to Door County by its natural beauty and the region’s unique natural and historical attractions; other visitors need to hear why to visit and what they can do while they are here through marketing. Individual businesses are responsible for marketing their own businesses, but Destination Marketing must create the interest in visitation before an individual business can effectively market itself.
How is marketing paid for? ROOM TAX dollars! ROOM TAX revenue provides the mechanism that ensures the ongoing funding for the marketing of Door County. Destination marketing that is funded by ROOM TAX is essential to growing and sustaining tourism. In the competitive marketplace where travelers have many options, Destination Marketing Funds (room tax revenue) allow Door County to be marketed and represented. Prior to 2007, Door County’s marketing entity, the DCVB, had marketed Door County with a marketing budget of less than $200,000 in comparison to 2015’s budget of $2.7 million from room tax revenues.
Accolades for Door County…
Door County is recognized on a regular basis by organization and media outlets as a wonderful place to live and visit. We make the best-of-list for vacation and getaway destinations as well as attractions that include fall colors, fishing, and our small town vibe. As with any consumer product or service, destinations must be marketed in order to obtain awareness and consideration within the mindset of potential visitors. In order to compete we have to offer more: The vacation traveler needs to know what they can do once they arrive. Destination Marketing is essential to attracting visitors and protecting Door County’s Tourism Economy.
We can tell you room tax is doing its job, but the numbers do a better job of reflecting the economics of tourism that are impacted by room tax funding. Link to Room Tax Reporting.
Want to see the marketing activities and reporting for the Door County Visitor Bureau? The Executive Marketing summaries and marketing reports are here.